CALL OF DUTY: THE DROP
CALL OF DUTY: THE DROP
TO INTRODUCE URZIKSTAN, CALL OF DUTY’S NEWEST AND BIGGEST WARZONE MAP, WE LET PLAYERS EXPERIENCE WHAT IT ACTUALLY FEELS LIKE TO DROP INTO THE GAME.
AS MUCH AS LEGAL WOULD LET US, ANYWAY.
WELCOME TO THE DROP
We converted an entire iFly Skydiving facility into an interactive creator experience, inviting Call of Duty influencers to be the first to “drop in” to Modern Warfare 3’s Urzikstan. To exaggerate the game mechanic of skydiving into a Battle Royale, we installed a giant wall of seamless, high definition LED panels wrapped entirely around the flight cylinder, thus letting players virtually experience first-hand the adrenaline inducing rush of dropping into a Warzone match.
Every creator was given custom flight suits, badges, patches and the “thrill of their life” all inside our experiential activation.
